1. The contest is open to the public residing in the Philippines, but participant must be at least 18 years old for entry to be considered.
  2. Participant must use any or a combination of California cheeses. Visit for the list of cheeses that are currently available and where to find them.
  3. Photo must have a Christmas theme that showcases California cheeses; it can be a grazing board, sandwich, dessert, pasta dish, beverage, appetizer, entrée, etc.
  4. Photo must show the original cheese packaging on the background as proof that cheeses used are from California.
  5. Another option is to post a carousel, with the second photo showing the original California cheese packaging.
  6. Follow and tag @realcaliforniamilkphl. Use the hashtags #RCMPHLxSayCheese, #cacheesechristmas, #realcaliforniamilkphl, and #lookfortheseal.
  7. There is no limit to the number of photo entries per participant, but participant may only win once.
  8. Contest will run from December 1 to 20, 2020.
  9. The top ten entries will each get P5,000 cash.
  10. Winners will be informed via Instagram direct message.